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BLUE COLOR
IVA incluido
Description
A colorant that provides shades reminiscent of the sea and freshness. Widely used in gels, tonics, and bath products that aim to convey calm or cleanliness. Its visual impact helps position products in the "refreshing" or "marine" categories.
Uses and applications
- Bath gels, tonics and refreshing sprays.
- Gel candles and air fresheners with a water theme.
- Combinations with white to create gradient effects.
How to sell in Mexico
Use photos in tropical/urban settings according to the target audience; offer pH recommendations and color combinations to avoid unwanted tones.
Precautions
Perform tests against oxidation and light exposure to ensure tone stability.